In expanding the country’s equitable contraceptive technology access, Sociocapital supported the development of the national Hormonal Intrauterine System (H-IUS) product introduction strategy that addresses specific country requirements from selection to scale-up in a manner that is wholly government-led. The strategy development process was built on market insights based on a realistic contraceptive investment case which incorporated behavioural economics principles, social behaviour changes (SBC) theories and design thinking methodologies.
